Which topics would be ideal for creating YouTube Shorts?
Before we get into YouTube Shorts ideas, let's talk about themes. YouTube is a prominent place and a lot of new material is published daily. For this reason, it is important to choose the right topics if you want your shorts to go viral.
Unfortunately, there are no magic formulas when it comes to YouTube shorts. Therefore, you never know what might click with your audience. Of course, analytics like your top performance numbers can help. But many things change when you switch from long videos to short ones.
Although experimentation is the game's name, a few common themes and themes go viral more often. These often revolve around humour, reviews, stories, travel, pranks, memes and similar niches. The beauty of shorts is that they allow you to present an idea quickly, so you can't waste time. On the other hand, it also means that people will see the whole message before they get bored.
15 ideas for YouTube viral shorts
With all of this in mind, let's take a look at some of the best YouTube Shorts ideas. Many creators have used them to achieve viral status for their videos. And while Shorts are a new addition to YouTube's capabilities, and thus we don't have many long-term viral Shorts, I believe that time will come. Regardless of which options you choose, remember that the most effective content is often memorable. While the techniques of YouTube Shorts are somewhat different from filming an ad for TV or online consumption, many principles of brevity and memorability still apply.
Let's take a look at some great ideas that can inspire you.
- Funny Shorts
- Motivational Videos
- Educational Videos
- Product Reviews
- Niche Relevant Tips, Tricks & Hacks
- How-To Videos
- Creative Short Films
- Unboxing Videos
- Behind the Scenes Shorts
- Brand Story
- Travel Videos
- Before and After Video
- Industry Trends and Updates
- Bust Myths and Facts
- Repurpose Your Long-Form Content
How do I get my YouTube shorts to go viral?
As I mentioned above, one of the important components of a viral video is quality. No one will watch and pass on a video that doesn't seem compelling. Likewise, if it's too objectionable, most people won't want to pass it on. The main exceptions to this rule are niches, which are inherently less professional.
Here are some other suggestions:
Focus on relatability to a specific audience. This will usually be your target audience for the brand, but it can also be the group you're trying to reach.
Use your favorite sounds in a unique and creative way. Sometimes the unexpected makes people think differently about content. Or the uniqueness of a video can increase its sharing, even if just for the novelty.
Increase the production of the number of videos you create to allow for testing to see which videos are succeeding and which are struggling. This includes both A/B testing and your social media analytics tools.
While none of these suggestions guarantee success, they will increase your chances of going viral. And meanwhile, the quality of your content should go up.
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